To promote best practices in products, services and innovative programmes for the successful management of clubs throughout Europe.
To provide and promote educational events to meet diverse needs.
To reward members with an internationally recognised certificate in club management.
To provide members with networking opportunities, assistance with career development, employment opportunities and recruitment.
To develop and maintain effective communication with members and with other external parties.
To encourage ethical standards in club management.
To report on changing social, governmental, environmental and economic issues affecting club managers.