Marketing & Membership Strategy
with Gabe Aluisy
Dress Code: Smart Casual
Time: 9.30am for 10am start – 4pm finish
Education Points: 6
In as little as 5-10 years the club industry will look drastically different than it does today – both in the make-up of membership as well as the innovations that will drive it forward.
After interviewing hundreds of club experts from around the globe, both Gabriel Aluisy and Leighton Walker share their best practices and provide insights into what your club should be doing today to prepare for this cultural and technological shift. You’ll leave with actionable advice to move your club’s membership forward.
What you’ll learn:
- 7 cultural shifts that will effect your club – You’ll learn 7 ways that society is shifting and your strategy to make your club appealing to the next generation of club members
- The art of storytelling – You’ll learn the methods the best brands use to attract an audience and tell a compelling story and how you can do the same at your club
- How to attract millennials to your club
- The latest digital marketing trends and tactics – We’ll share the latest practices for attracting membership prospects online and little known secrets to save time, be more organised and get more results.
Gabe is the host of Private Club Radio – the most listened to podcast on private club management. He’s also the author of “The Definitive Guide to Membership Marketing” and “The ABC’s of Plutonium Private Club Leadership” and has been the keynote speaker in the US, Asia and Europe.
Leighton is co-host of Golf Club Talk UK, the UK’s first Podcast on the Golf Club industry. Currently in the GM role at Cirencester Golf Club in the Cotswolds, Leighton brings a vast and relevant experience from clubland both here and in Australia.
Together they will tease out the tactics that you’ll need to ensure your membership stays strong, engaged and vibrant.
Villa Park, Trinity Road, Birmingham B6 6HE